23 Annual Report 2021 With more than 8.6 million personal Instagram followers between them, the campaign reached more people than ever before. We were also proud to include OCRF Community Ambassadors Sirin Steele and Kel Pittman in the campaign, sharing their personal experiences. Witchery White Shirt Campaign The White Shirt Campaign was fronted by international comedian and media personality, Celeste Barber, while for the first time ever, Witchery invited world-renowned Australian designer Toni Maticevski to design the iconic white shirt. $62,000 raised by 13 community fundraisers $475,000 raised from Witchery White Shirt sales Over 629,000 views of Celeste’s White Shirt Day video Over $1 million in outdoor advertising value through Ooh! Media Shirts sold out in record time The OCRF was heartened by the support of several female members of parliament, including: Katie Allen MP, Peta Murphy MP, Senator Jane Hume, Ged Kearney MP, Senator Deborah O’Neill, Shadow Minister for Education & Shadow Minister for Women Tanya Plibersek MP, Senator Sarah Hanson-Young, Gladys Liu MP, Senator Anne Ruston and Celia Hammond MP.